Your Wholesale Buyers Deserve a Better Ordering Experience
We build Shopify B2B storefronts that give trade customers account-based pricing, fast reordering, and net terms — without the complexity of an enterprise portal.
React
Node.js
Python AWS
Docker Kubernetes
GraphQL PostgreSQL Redis Next.js React Node.js
Python AWS Docker Kubernetes GraphQL PostgreSQL
Why Wholesale Still Runs on Email (And Why It Shouldn’t)
74% of B2B buyers now prefer to self-serve online rather than work through a sales rep, according to McKinsey’s 2024 B2B Pulse Survey. Yet most wholesale businesses still process orders manually. Shopify’s B2B channel — properly configured with custom pricing rules, buyer account tiers, and net payment terms — lets your trade customers order, reorder, and manage their account without involving your team for routine transactions.
Company Accounts & Buyer Portals
Give each wholesale buyer a dedicated portal with unique pricing, catalog visibility, payment terms, and order history managed from one admin.
Customer-Specific Pricing
Fixed prices, volume tiers, and percentage discounts configured per company or buyer group — all managed from Shopify admin without apps.
Net Terms & Purchase Orders
Allow approved buyers to check out on Net 30, Net 60, or custom terms, with PO number capture and payment status tracking.
Wholesale Catalog Management
Hide products, restrict categories, or create an entirely separate catalog for B2B buyers vs. DTC customers on the same Shopify store.
Quick Order & Reorder Tools
Bulk SKU entry, CSV upload ordering, and one-click reorder from past purchases — built for buyers who know exactly what they need.
Sales Rep Portal & Impersonation
Assign reps to accounts. Reps log in as buyers to place orders, manage quotes, and view account health in real time.
Draft Orders & Wholesale Quotes
Reps create draft orders with negotiated pricing, attach notes, and send for buyer approval inside Shopify admin.
B2B Analytics & Wholesale Reports
Track wholesale revenue by account, rep-attributed sales, payment term health, and segment performance.
Headless & API-First Architecture
Build custom B2B storefronts using Shopify’s Storefront API, Customer Account API, and B2B-specific GraphQL.
How We Launch Your Shopify B2B Store
Discovery & Strategy
Map workflows, integrations, and requirements before writing a line of code.
Configure & Build
Configure and build with zero downtime on your live store.
Integrate & Test
Connect all systems. Full UAT before any go-live.
Launch & Grow
Go live with dedicated support and ongoing growth reviews.
What We Build Into Your Shopify B2B Store
Built to meet the technical and compliance requirements of demanding organizations.
Multi-Location Accounts
Parent company with unlimited child locations, each with unique addresses, terms, and users.
SSO & Identity Provider
Integrate with Okta, Azure AD, or any SAML 2.0 provider for seamless buyer access.
Shopify Flow Automation
Automate wholesale workflows — order tagging, credit approval, rep assignment.
Multi-Currency B2B
Serve international wholesale accounts with localized pricing and currency.
Mobile B2B Buyer App
Fully responsive buyer portal with PWA support for reps and buyers on mobile.
Shopify Functions
Customize B2B checkout logic, discount rules, and payment validation natively.
Net Terms & Invoice Management
Automated invoice generation, payment reminders, and credit management.
PCI DSS Level 1 Compliance
Enterprise-grade security and compliance for B2B payment processing.
Who This Is Built For
Manufacturers, importers, distributors, and DTC brands launching a wholesale channel. Ideal for businesses with 20–2,000 active trade accounts who want to reduce sales rep workload and accelerate reorder cycles.
Client Results
An honest comparison of why businesses choose Intelligize Digital for their Shopify B2B project.
| Feature | Generic Shopify App | Custom B2B Portal | Intelligize Digital ✦ Recommended |
|---|---|---|---|
| Company accounts & buyer portals | Requires 3rd-party apps | Custom dev — expensive | ✓ Native, no apps needed |
| Custom pricing per account | App limitations apply | Months of dev work | ✓ Unlimited native price lists |
| Purchase orders & net terms | Partial via apps only | Custom build required | ✓ Built into Shopify Plus |
| Sales rep impersonation | Not available natively | Custom dev required | ✓ Native rep portal |
| Quote management workflow | App workarounds only | Manual process | ✓ Full inline workflow |
| Implementation time | Weeks with app conflicts | 6–12 months | ✓ 4–6 weeks to go-live |
Frequently Asked Questions About Shopify B2B Development
“The quoting workflow replaced a 3-person manual process. Reps now handle 40% more accounts with the same headcount.”
“Custom pricing per account was the killer feature. 300 wholesale accounts with different price structures — handled natively.”
“Migration from our old portal was seamless. Six weeks from sign-off to live — our previous implementation took 18 months.”
Launch the Wholesale Channel Your Sales Team Has Been Asking For
Your trade buyers are already shopping online somewhere. Make sure it’s your store. Let’s define what your Shopify B2B build needs to look like.
The Complete Shopify B2B Migration Playbook
Everything your team needs to migrate from any B2B platform to Shopify B2B Edition with zero data loss.
Download Guide →
How BuildPro Supply Grew Wholesale Revenue 40% on Shopify B2B
How one industrial distributor replaced a custom portal and went live in 6 weeks.
Read Case Study →
Shopify B2B Pricing Strategy: Setting Up Price Lists That Convert
Practical frameworks for structuring wholesale pricing tiers, volume discounts, and contract rates.
Read Article →Investment tailored to
your exact project
Every Shopify B2B project is unique. We deliver bespoke solutions with fixed-price quotes based on your specific requirements — no surprise costs, no vague estimates.
Live Project Demo
45-min walkthrough with a certified engineer tailored to your use case and industry.
Detailed Proposal
Fixed-price project quote with timeline, milestones, and team breakdown.
Migration Assessment
Free complexity assessment from your current platform with cost estimate.
Common questions about
Shopify B2B
Yes. Shopify Plus allows you to operate a B2B storefront and a direct-to-consumer channel from one backend. We configure different pricing, catalogs, and checkout flows for each customer type without duplicating your product catalog.
Yes. We build buyer portals with full order history, invoice downloads, payment status, and account statements — accessible directly from the storefront without needing separate software.
Shopify B2B Edition is a set of native wholesale features built into Shopify Plus — company accounts, buyer portals, custom pricing, PO payments, and net terms without third-party apps.
Yes. Company accounts support multiple locations with unique addresses, price lists, payment terms, and buyer sub-users.
Shopify’s native B2B features (company accounts, net terms, custom pricing) require Shopify Plus. If you’re not on Plus, we can build a comparable wholesale experience using apps and custom development on standard Shopify plans.
We implement MOQ rules, minimum spend thresholds, case-pack requirements, and product-level restrictions — all configurable per company account or buyer group.
Most B2B storefronts launch in 6–8 weeks. Complex ERP integrations or custom buyer workflows may extend the timeline to 10–12 weeks.
Shopify Plus starts at $2,300/month. We help you determine the right plan and negotiate implementation scope.