When your website design is complete or in middle, it's easy to focus on what your visitors are going to see. When you have to realise how is that you're going to have another kind of visitor a completely different agenda. In essence, they're not going to be looking at your pretty logo, and they're not going to be passing judgement on your background colour. What they're looking for is the content and structure of your page.
They're the search engine spiders, and they are in control of probably the most significant section of your traffic. You need to please these spiders if you want your site to be successful. Here's how.
Make Your Structure Clear.
Resist the temptation to lay your page out in non-standard ways: you want it to be evident to the search engine where the navigation is, where the content is, and where the headings are. As a rule, put navigation first in your page. Always use the heading tags (h1, h2, etc.) for headings and sub-headings.
Avoid using generic span and div tags and only making things clear to the user through CSS font sizes: instead, use every 'semantic' HTML tag that applies to your content. If you're quoting someone, use the blockquote tag; if you're posting program code, use the code tag. Search engines love this.
Keep Keywords Consistent.
It's not usually worth deliberately saturating your content with keywords in the hope of a higher search ranking the engines have pretty much wised up to this tactic but do make sure that your keywords appear when they occur naturally. For example, for these articles, I have stuck with 'website' throughout, as suddenly writing 'web site' instead would bring down my rankings.
Use Meta Tags in Website Design Process.
Yes, meta tags are out of fashion, and search engines pay no attention to them any more when it comes to ranking your site. However, they're still relevant in one way: the meta description tag is still often used to decide what text search engines' users see when they find your site in their results!. Can be just as important as the ranking itself write something here that will look useful to the searcher, and you're more likely to get them to click-through. Don't forget that, while search engines are just machines and algorithms, the result of it all does involve a human decision: to click, or not to click?
Avoid Splash Pages on Website Design.
You might think it's a great idea to have a 'splash' page displaying a full-page version of your logo (or an ad) to every user who arrives at your site, but search engines hate that. Using this trick will get you ranked far lower than you would usually be, so you should avoid it, it's annoying to visitors anyway.
Website Design Include Alt Tags.
Any time you use a graphic, include alt text for it, especially if there is text in the graphic. Remember that, as far as search engines are concerned, all your graphics might as well be big black boxes. Test by removing all your graphics and seeing if your content remains relatively intact completely. If it doesn't, then you'll be turning search engines away.
Finally, Write Great Content.
The key with modern search engines (and, at the same time, the thing you have the least control over) is how many people decide to link to your page from their page. How can you make more people link to you? Make your content useful. Make it something they'll want to quote on their blogs. Content is more King than it's ever been, and the best way to design for search engines is to make your content stand out.