The business market of today is highly competitive and with so many companies fighting for the top position, even a little error may result in the loss of business opportunities to the competition. If users have to wait patiently for the site's content to load, then it can be annoying for them, but for business owners, this can be disastrous. It is crucial to keep the performance of the site stable and continuous monitoring of the site's performance has become the prime need of today.
There are times when even a barely noticeable sluggish delay that lasts for only a few fractions of a second can lead to increased bounce rates and reduce the sales of major eCommerce sites. And with the rise of mobile-optimized sites, that enable people to communicate, watch, read and shop online, maintaining the sheer speed of your website has become all the more important. However, even the most vigilant webmasters are unable to keep an eye on their website 24X7. So, it becomes difficult to keep track of the site and whenever it is down, it is bad for the business and online reputation. To reach out to a larger base audience, companies are availing 24X7 website monitoring service so that any issues related to the website can quickly be addressed and resolved.
Here are some of the reasons how 24X7 website monitoring can improve your business:
Customize the system alerts: Businesses today lays great emphasis on real-time risk management and continuous information systems through their effective and strong monitoring processes. This often encourages automation so that the top management level can be offered with critical information that is needed to make risk-based and cost-effective decisions that support the primary missions and also their business processes.
Communicate pro-actively with the customers: Identifying any potential issues before they affect the customers will help you to keep ahead of customer complaints and also communicate with them actively and offer them real-time updates. Proper communication helps to protect the integrity of the business and also helps to reduce the frustration of the employees or the customers.
Save resources and money: 24X7 website monitoring helps you to save your resources and money as the monitoring software does the entire work for you. Since you are immediately warned of any problems that occur, you can address them instantly without wasting any time. Monitoring tools start the process with initial discovery and determine the type of traffic, data, and users who are associated with the site. This information also helps organizations provide a baseline assessment easily.
Identify security risks: Continuous website monitoring service providers allow security professionals to see a continuous stream of real-time snapshots of the present state of the site and also check the networks, endpoints, cloud applications, and devices, and data. Since the network is constantly evaluated, it improves the level of security of the website. The main role of continuous monitors is to keep the security team aware of newly detected weaknesses, vulnerabilities, configuration flaws, and missing patches that are exploitable.
Search engines: To deliver the best services to the users looking for your products or services, it is important to gain visibility on the search engines. But if your website is down when the search engine crawlers come looking at it, then the message is clear that the site is slow and down and so it won't be promoted as highly as other sites offering similar products or services. If the search engine crawlers can't access your site, then you are simply missing huge business opportunities.