Every Dollar Spent
Traces Back
to a Sale.
We build and manage Google Shopping, Search, Performance Max, and Meta Ads campaigns engineered for eCommerce revenue. No vanity metrics — only ROAS you can take to your board. Built for brands serious about scaling paid acquisition profitably.
React
Node.js
Python AWS Docker
Kubernetes GraphQL
PostgreSQL Redis Next.js React Node.js Python AWS
Docker Kubernetes GraphQL PostgreSQL Redis Next.js React
Enterprise-grade
eCommerce PPC management
We build and manage Google Shopping, Performance Max, and Meta Ads campaigns using data-driven bid strategies engineered to maximize ROAS and scale profitable ad spend.
Google Shopping Expertise
Structured product feed optimization and Shopping campaign architecture designed to maximize impression share and conversion value.
ROAS-Focused Bidding
Smart bidding strategies calibrated to your target return on ad spend, dynamically adjusted as seasonal trends and competition shift.
Full-Funnel Coverage
Coordinated campaigns across Google, Performance Max, and Meta Ads capture demand at every stage of the purchase funnel.
Paid Media Designed for B2B Revenue
From product feed hygiene to bid strategy and creative testing — every lever pulled is tied to revenue, not impressions.
Google Search Ads
Architecting highly segmented Search campaigns focused on bottom-of-funnel, high-intent keywords that drive immediate sales conversations.
LinkedIn Advertising
Utilizing LinkedIn’s unparalleled professional data to target decision-makers by job title, company size, and specific Account-Based Marketing (ABM) lists.
Advanced Retargeting
Keeping your brand in front of prospects during long sales cycles with sequential retargeting across Google Display, YouTube, and Social networks.
Closed-Loop Attribution
Connecting Google and LinkedIn directly to Salesforce or HubSpot via offline conversion tracking, so algorithms optimize for closed deals, not just form fills.
Dedicated Landing Pages
Designing, writing, and A/B testing bespoke landing pages for every ad group to ensure maximum conversion rates and lower Cost Per Acquisition (CPA).
Negative Keyword Architecture
Meticulously building negative keyword lists to ensure your budget is never wasted on job seekers, students, or irrelevant consumer searches.
Bid Strategy Optimization
Leveraging advanced automated bidding strategies (Target CPA, Target ROAS) fed by high-quality offline conversion data.
Competitor Conquesting
Running strategic campaigns targeting competitor brand terms to capture prospects who are actively comparing solutions.
Programmatic ABM
Utilizing programmatic platforms to serve display ads specifically to the IP addresses of your tier-1 enterprise target accounts.
The Infrastructure Behind Campaigns That Scale Without Bleeding Margin
Profitable PPC at scale is not about spending more — it is about building the right architecture before you touch the budget lever. Our methodology starts with feed integrity, attribution accuracy, and account structure before a single bid strategy is set. We align campaign segmentation to your margin tiers, configure conversion tracking that fires on actual revenue events, and build negative keyword frameworks that prevent budget erosion from day one. Every account is built to be legible — so you always know what is working and why.
Intelligent Account Audit
& Competitive Research
Every engagement begins with a forensic audit of your existing campaigns, product feed, and competitor landscape before a single dollar moves.
The Solution: Our audit maps every campaign against revenue contribution, identifies wasted spend, benchmarks your impression share against key competitors, and produces a prioritized action plan with projected ROAS impact.
Precision Campaign Architecture
Built for Scale
We design campaign structures that separate high-intent brand queries from prospecting, isolate top-margin SKUs, and assign bid strategies matched to each objective.
The Solution: We build segmented Shopping and Performance Max campaign hierarchies, assign portfolio bid strategies by product tier, and configure asset groups to align creative signals with audience intent — maximising algorithmic efficiency from day one.
Product Feed & Conversion Tracking
Integration
Accurate data flows from your store to every ad platform, ensuring bidding algorithms have clean conversion signals and your feed drives maximum eligible impressions.
The Solution: We audit and remediate your Google Merchant Center feed, implement enhanced conversions and server-side tagging for accurate revenue attribution, and connect your store analytics to campaign reporting dashboards in real time.
Continuous ROAS Optimisation
& Scaling
Ongoing management applies a structured weekly and monthly optimisation cadence that compounds performance gains and scales budget into proven winners.
The Solution: Our optimisation cycle combines weekly bid and budget adjustments, negative keyword expansion, feed attribute testing, and monthly creative refreshes — with ROAS trend analysis guiding every scaling decision.
Our Paid Media Methodology
Phase 1: Discovery & Audit
A thorough account and competitive audit establishes the baseline before any campaign changes are ma
Pipeline Construction
We build the dedicated integration pipelines in our middleware, configuring webhooks, queues, and retries.
Sandbox & UAT
We execute bidirectional syncs in a sandboxed environment, forcing edge cases and load testing the API.
Production Deployment
We switch webhooks to production, initialize the historical data sync, and monitor the first 48 hours closely.
Why our PPC management outperforms in-house teams
Specialist eCommerce PPC expertise, proprietary processes, and platform partnerships combine to deliver compounding ROAS improvements at scale.
eCommerce-Only Focus
Every strategy and optimisation process is built exclusively for product-based businesses driving revenue through Shopping and catalogue ads.
Feed-First Methodology
We treat the product feed as a primary lever — optimising titles, custom labels, and attributes before touching bids to unlock more eligible impressions.
Smart Bidding Mastery
Deep expertise in tROAS, tCPA, and Maximise Conversion Value strategies ensures algorithms receive the signals they need to bid efficiently.
Cross-Platform Cohesion
Google Shopping, Performance Max, and Meta Ads campaigns are coordinated so budget flows to the platform and format delivering the best return at every moment.
Transparent ROAS Reporting
Live dashboards show blended ROAS, spend pacing, and product-level performance so you always know exactly where every dollar is working.
Proactive Risk Management
Automated alerts flag budget overruns, feed disapprovals, and conversion tracking breaks before they compound into significant revenue loss.
Connect your campaigns to your
entire commerce stack
We integrate PPC performance data with your analytics, CRM, and inventory systems so campaigns automatically adapt to stock levels, margins, and customer lifetime value.
| Capability | DIY / In-House | Generic Agency | Our Managed PPC Strategy ✦ Recommended |
|---|---|---|---|
| Delivery Timeline | Months | Weeks | ✓ Defined sprints |
| Platform Expertise | Limited | Generic | ✓ Specialist-built |
| Ongoing Support | None | Ad-hoc | ✓ Structured retainer |
| Revenue Impact | Unmeasured | Vanity metrics | ✓ KPI-tied delivery |
| Integration Depth | Surface-level | Plugin-based | ✓ Full-stack coverage |
Trusted by brands
moving serious volume
“Within 60 days the team restructured our Shopping campaigns, fixed our feed, and cut wasted spend by 41% — our ROAS went from 1.9x to 4.8x without increasing total budget.”
“The feed-first approach was a revelation. We had hundreds of products stuck with disapprovals we didn’t know about. After remediation, eligible impressions jumped 62% overnight and revenue followed immediately.”
Questions we
hear all the time
Answers to the questions eCommerce brands ask before trusting us with their ad spend.
B2B keywords (like “enterprise ERP software”) have high Cost-Per-Clicks (CPCs) because the lifetime value of a customer is massive. A $50 click is cheap if it leads to a $100,000 contract. The key is ensuring that $50 click is highly qualified and sent to a high-converting landing page.
In B2B, a lead might fill out a form (online conversion) but take 6 months to actually buy (offline conversion). OCT connects your CRM (Salesforce/HubSpot) back to Google/LinkedIn. When the deal closes, the CRM tells the ad platform, “That click from 6 months ago resulted in $50k revenue.” This trains the AI bidding algorithms to find more buyers, not just form-fillers.
Search campaigns (Google) can generate leads within days, but optimizing the account for a stable, profitable CPA takes 30-90 days of data collection and algorithm learning. For B2B, full ROI realization depends on the length of your sales cycle.
Both, but strategically. Google Ads captures “Demand”—people actively searching for a solution right now (bottom-of-funnel). LinkedIn Ads create “Awareness” and capture passive demand—allowing you to target the exact VP of IT at your target account with educational content before they start searching (top/mid-funnel).
Yes. Sending expensive paid traffic to a generic homepage is the fastest way to waste money. We design, write, and build highly optimized, dedicated landing pages for every campaign to maximize conversion rates.
Yes. This is the most common issue we solve. We fix this by: 1) aggressively expanding negative keyword lists, 2) refining ad copy to actively repel bad fits (e.g., stating “For Enterprise Only”), 3) adding qualifying questions to forms, and 4) implementing Offline Conversion Tracking.
Master B2B Paid Media
Navigating Google and LinkedIn algorithms requires deep B2B expertise. Learn how to align your ad strategy with your sales cycle.
The eCommerce Google Shopping Playbook
A step-by-step guide to building Shopping campaign structures that maximise ROAS across every product category and price tier.
Download Free →Performance Max: What Actually Works for eCommerce
Practical asset group configuration, audience signal strategies, and bidding approaches proven to drive profitable PMax results at scale.
Read Now →ROAS vs. MER: Choosing the Right North Star Metric
How top eCommerce brands balance platform ROAS targets with blended marketing efficiency ratio to make smarter budget allocation decisions.
View Case Study →Stop Guessing. Start Knowing Exactly What Your Ad Spend Returns.
Get a comprehensive audit of your current Google and LinkedIn Ads accounts to uncover wasted spend and growth opportunities.
Architecture Assessment
Get a custom data flow model based on your current platform, GMV, and team size.
Migration Scoping
Free migration complexity assessment from your existing platform with timeline and cost estimate.
Request a Custom Quote
Tell us about your operations and we’ll build a tailored integration plan.