Many entrepreneurs, and the employees that works for them, may probably still remember those times in the past when the only option they have in finding information they need is browsing through pages of heavy catalogs and the Yellow Pages book. and often times inaccurate or lack of information.
Now... In today's scenario.
When users need to look for some product,service or information they need now a days, they just go to their computer or use a internet enabled tablet or smartphone and Google in what they are looking for and hundreds of links to the most related websites is displayed back in the search results.
From a business point of view, current customers and potential customers wanting to have information about a particular business would like to search for the company's official website. You will lose first impression or credibility if these potential customers can't find any decent webpage about your business, except maybe a few listings in online directories that wouldn't say much about what services you have to offer.
Imagine yourself and your business in this scenario. Wouldn't this be disappointing? Avert putting your business and brand in this scenario by having a professional website that showcases your company, products or services.
People search for almost everything online and a website will serve as a center point where the searches related to the particular services or products will lead to.
A website can be used to increase business in the national and international markets where you can't reach physically. With Secured payment gateway integrated in the website you can collect online payment from the customers through your website.
It is not necessary that every user visiting your website will become your customer. But through some lead capturing tools you can collect their contact details like email, phone no., contact name etc. and contact them later through email and phone updating them about your latest offers and services.
A basic website wouldn't cost you fortunes. In fact total cost including domain and hosting charges for one year would be around Rs.4500-6000/-. You can get a nice looking website showcasing about your company portfolio and company profile and build online presence and credibility for your business.
Today many DYI website builders like WIX are also available online. Without much technical knowledge you can create a basic website at your own from the templates provided on the platform.