Modernize Your Wholesale with
Next-Gen B2B eCommerce
Replace outdated portals and manual sales processes with a blazing-fast, self-serve B2B eCommerce platform designed for complex catalogs, corporate accounts, and massive volume.
Built for the way B2B E-Commerce
actually works
Purpose-built capabilities that eliminate manual workarounds and let your team focus on growing revenue — not managing the platform.
Corporate Account Structures
Parent/child company relationships with role-based access for purchasing managers, finance, and branch buyers.
Dynamic Pricing Engines
Account-specific price lists, volume-based discounts, contract pricing, and real-time margin calculations.
Quote-to-Order Workflows
Seamless request-for-quote processes. Buyers request quotes, reps adjust pricing, and approved quotes convert to orders instantly.
Flexible B2B Payments
Net 30/60/90 terms, PO number capture, credit limit enforcement, and automated invoicing integrated with accounting.
Advanced Ordering Tools
Quick order forms, CSV uploads, saved shopping lists, and one-click reordering to streamline procurement.
Sales Rep Enablement
Dedicated portals for field sales to log in on behalf of clients, build draft orders, and review account health.
ERP & PIM Integration
Deep bidirectional integrations with Odoo, SAP, NetSuite, and PIM systems for single-source-of-truth accuracy.
Catalog Visibility Rules
Restrict product categories, hide pricing from non-logged-in users, or display customized catalogs per buyer group.
Hybrid B2B/DTC Models
Run both wholesale and direct-to-consumer operations from a single platform backend without duplicating inventory.
From contract to live
in 6 weeks
Business Logic Discovery
We deep-dive into your wholesale operations—mapping out complex pricing rules, customer hierarchies, and backend system workflows to define the perfect technical architecture.
Platform Selection & Strategy
We evaluate your specific requirements against Shopify Plus B2B, BigCommerce B2B Edition, or bespoke Headless solutions, recommending the exact stack that fits your scalability goals.
Custom Development & Integration
Our engineering team builds the customized buyer portal interface while simultaneously establishing the robust API middleware required to sync with your legacy backend systems.
Testing & Sales Team Onboarding
We conduct extensive end-to-end testing of quoting workflows and payment terms. Finally, we train your sales reps on how to utilize masquerading features to assist clients directly.
We deep-dive into your wholesale operations—mapping out complex pricing rules, customer hierarchies, and backend system workflows to define the perfect technical architecture.
We evaluate your specific requirements against Shopify Plus B2B, BigCommerce B2B Edition, or bespoke Headless solutions, recommending the exact stack that fits your scalability goals.
Our engineering team builds the customized buyer portal interface while simultaneously establishing the robust API middleware required to sync with your legacy backend systems.
We conduct extensive end-to-end testing of quoting workflows and payment terms. Finally, we train your sales reps on how to utilize masquerading features to assist clients directly.
Enterprise-grade under
the hood
Built to meet the technical and compliance requirements of demanding organizations.
Platform Selection
Objective consultation to choose between Shopify Plus B2B, BigCommerce B2B Edition, or Custom Headless solutions.
Identity & SSO
Integrations with Okta, Azure AD, and enterprise identity providers for secure corporate access.
Complex Freight Routing
Integration with LTL freight carriers, custom shipping matrices, and dropship routing logic.
Customer Analytics
Dashboards tracking account lifetime value, order frequency, and rep performance.
Order Automation
Automated workflows for credit holds, backorder splitting, and low-inventory alerts.
Shared Shopping Lists
Collaborative cart building allowing multiple stakeholders to review before checkout.
B2B Search & Discovery
Advanced filtering by SKU, MPN, compatibility, and technical specifications.
Mobile Ordering Apps
Progressive Web Apps (PWAs) enabling on-site scanning and ordering for field workers.
Connects to your
entire tech stack
300+ pre-built integration connectors. Slots into your infrastructure seamlessly.
Why B2B Leaders Trust
Intelligize Digital
Consumer agencies don’t understand B2B complexities. Here is how our specialized B2B expertise sets us apart.
| B2B Capability | B2C Agencies | Monolithic Platforms | Intelligize Digital ✦ Recommended |
|---|---|---|---|
| Pricing Complexity | Struggles with custom tiers | Requires heavy customization | ✓ Native master of complex matrices |
| ERP Integration | Basic Zapier tools | Expensive custom bridges | ✓ Enterprise API middleware |
| Buying Workflows | Tries to force B2C checkout | Outdated UX | ✓ Frictionless B2B tailored checkout |
| Total Cost of Ownership | High technical debt | Massive licensing fees | ✓ Predictable, scalable SaaS costs |
| Implementation Speed | Misses critical B2B edge cases | 12-18 Months | ✓ 4-12 Weeks |
| Sales Rep Tooling | Not considered | Clunky interfaces | ✓ Empowered rep masquerading built-in |
Trusted by teams
moving serious volume
“The quoting workflow replaced a 3-person manual process. Reps now handle 40% more accounts with the same headcount.”
“Custom pricing per account was the killer feature. 300 wholesale accounts with different price structures — handled natively.”
“Migration from our old portal was seamless. Six weeks from sign-off to live — our previous implementation took 18 months.”
Go deeper with
B2B E-Commerce expertise
Guides, case studies, and insights from certified specialists.

The B2B eCommerce Strategy Guide
How to plan, build, and launch a successful wholesale portal without alienating your sales team.
Download Guide →
Shopify Plus vs. BigCommerce for B2B
A technical comparison of the leading SaaS platforms for enterprise B2B use cases.
Read Case Study →
ERP Integration Best Practices for B2B
Avoiding the common pitfalls when syncing complex B2B data between your storefront and back office.
Read Article →Investment tailored to
your exact project
B2B eCommerce projects require careful scoping of your business rules and integrations. We provide comprehensive architectural reviews and fixed-price estimates.
Live Project Demo
45-min walkthrough with a certified engineer tailored to your use case and industry.
Detailed Proposal
Fixed-price project quote with timeline, milestones, and team breakdown.
Migration Assessment
Free complexity assessment from your current platform with cost estimate.
Common Questions about
B2B eCommerce Development
There is no single “best” platform. Shopify Plus offers a highly polished, unified B2B/DTC experience. BigCommerce B2B Edition provides robust corporate account hierarchies out-of-the-box. Odoo offers a fully integrated ERP/eCommerce suite. We recommend the platform that best fits your specific data model and workflow.
Modern B2B platforms support robust pricing engines. We can configure base price lists, percentage discounts, volume breaks, and customer-specific overrides, all synced directly from your ERP to ensure accurate pricing across all channels.
Yes. Data normalization is a crucial part of our process. We often implement Product Information Management (PIM) systems like Akeneo to clean, enrich, and manage complex B2B catalog data before pushing it to the storefront.
Yes. A common B2B configuration is to make the product catalog publicly indexable for SEO, but require users to log in to see pricing and add items to the cart.
No. A well-built B2B portal handles routine re-orders and data entry, freeing your sales team to focus on relationship building, complex consultative selling, and acquiring new accounts. It is a tool for enablement, not replacement.
Yes. We configure payment methods based on customer groups. Approved buyers can check out using PO numbers and net terms, while new or unverified buyers must pay via credit card upfront.
Given the complexity of ERP integrations and custom workflows, B2B implementations typically range from 12 to 24 weeks from discovery to go-live.
We build intuitive user interfaces modeled after modern consumer experiences. We also assist with digital onboarding strategies, email campaigns, and training materials to encourage your buyers to shift online.